Sophia Wakim
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DXB · YOU

Sophia
Wakim

Creative producer

Experiential, interactive, immersive

SCROLL
DUBAI, UAE

Taking work from first brief through concept to final on-set delivery, staying close enough to protect the idea the whole way.

50+PROJECTS
4+YEARS
AED 1MBUDGETS
3LANGUAGES

Selected work

Ministry of Interior immersive area at GITEX 2022
MOI · GITEX IMMERSIVE AREA2022
Saudia Ultimate Flying Experience simulator
SAUDIA · ULTIMATE FLYING EXPERIENCE2025
ROSHN jet ski simulator at Cityscape
ROSHN · JET SKI SIMULATORCITYSCAPE
Saudi Tourism Authority milestone campaign in Moscow
STA · MILESTONE CAMPAIGNMOSCOW
RTA 20th anniversary campaign
RTA · 20TH ANNIVERSARY2025
TAWAZUN anamorphic entrance at IDEX 2023
TAWAZUN · ANAMORPHIC ENTRANCEIDEX 2023
DESC interactive experiences at GISEC 2023
DESC · GISEC EXPERIENCES2023
RTA x LEGO metro anniversary campaign
RTA X LEGO · METRO ANNIVERSARYDUBAI
Arisha grand launch film for Qube Development
QUBE · ARISHA LAUNCH FILMCGI
Saudi Tourism Authority pop-up experience in Shanghai
STA · POP-UP EXPERIENCESHANGHAI 2025
Saudi Tourism Authority at EXPO Japan
STA · EXPO JAPAN2025
Ministry of Interior experiences at LEAP
MOI · LEAP EXPERIENCES2024 · 25
MINISTRY OF INTERIORSAUDIAADNOCROSHNRTASAUDI TOURISM AUTHORITYTAWAZUNDESCENBDQUBEMINISTRY OF EDUCATIONCBUAEPIAGETAUDEMARS PIGUETH&M

Experience

SINCE 2024Creative ProducerTACTECH New Media
  • Concept-to-delivery creative production across national security and international hosting-bid campaigns.
  • Directs teams of 8 to 10 producers, designers, motion artists and developers, with budgets up to AED 1M.
  • Drives AI integration across the creative pipeline, including a video that reached 50K+ views.
2022 · 24Experiential ProducerTACTECH New Media
  • Produced activations, exhibition booths and interactive experiences with footfall of 7,000+ visitors.
  • Translated creative briefs into production plans through shifting scopes and tight deadlines.
2022Events ExecutiveThe Qode
  • Creative pitches and live execution for Piaget, Audemars Piguet, H&M and Sunday Riley events.
  • Events drew PR coverage and 50+ influencer posts.
2021 · 22Production AssistantNavigation Films
  • Production logistics on a shoot later released on Prime Video.

Skills

Stage performance from the STA Moscow campaign
01

Creative

Skills
  • Concept development
  • Creative direction
  • Narrative & scriptwriting
  • Pitch & proposal
  • Moodboarding
The Saudia flight simulator build
02

Production

Skills
  • End-to-end management
  • On-set direction
  • Vendor & budget oversight
  • Risk management
Sophia on site
03

Leadership

Skills
  • Cross-functional teams
  • Client strategy
  • Stakeholder communication
CGI frame from the RTA anniversary campaign
04

AI

Skills
  • Claude
  • Midjourney
  • Adobe Firefly
  • ElevenLabs
  • Freepik AI
ABOUT

Behind the work

Sophia Wakim

Strongest where creative strategy meets hands-on follow-through.

Based in Dubai, delivering across the GCC, Europe and Asia. Interior design background, film-making heart, and a habit of staying ahead of the curve.

LANGUAGESArabic · English · Russian

OFF SETPhotography · Styling · Film making

EDUCATIONB. Interior Design, IUST 2021