Ministry of Interior
LEAP 2025
A large, open booth anchored by an anamorphic screen setup designed to pull visitors in from across the hall.
Selected work
Ministry of Interior
Saudia Airlines
Ultimate Flying Experience 2025
A permanent activation simulating the graceful flight of a bird across Saudi Arabia.
Arisha
Qube Development 2024
Grand launch video for a new community property development in Dubai, unveiled at La Perle.
Saudi Tourism Authority
Moscow 2024
Milestone campaign launch featuring a live choreography performance.
RTA x LEGO
2024
Interactive campaign celebrating the Metro's 15th anniversary.
TACTECH
AI Content Series 2026
A self-directed video series exploring new visual storytelling through AI.
MORE FROM THE ARCHIVE
Ministry of Interior
GITEX 2022
One of MOI's largest platform participations, anchored by a large-scale immersive showcase.
RTA
20th Anniversary Campaign 2025
A teaser-to-reveal digital campaign celebrating RTA's 20th anniversary.
TAWAZUN
IDEX 2023
Large-scale anamorphic and interactive activation for a defense exhibition.
DESC
GISEC 2023
Cybersecurity-focused showcase, built around a product launch participation.
ROSHN
Jet Ski Simulator Cityscape 2025
An immersive jet ski simulator activation showcasing the Marafy project.
Saudi Tourism Authority
Pop-Up Experience, Shanghai 2025
A contemporary Saudi souq pop-up in Shanghai's Oriental Pearl TV Tower Square.
Saudi Tourism Authority
Expo Japan 2025
Interactive pavilion experience for Saudi Tourism Authority at World Expo Osaka 2025.
SSA
IAC 2023, Baku
Creative strategy and immersive content for Saudi Space Agency at IAC 2023, Baku.
Saudi Tourism Authority
ATM 2023
Creative strategy and interactive experience supporting the rise of Saudi tourism.
Ministry of Interior
LEAP 2024
Interactive multimedia storytelling across a booth.
DESC
GISEC 2025
Interactive cybersecurity showcase built around gaming and a 3D holocube.
RTA
AI Strategy Launch
A launch film for RTA's AI Strategy, built using the same technology it celebrates.
CBUAE
Launch Moment, IWORG Event, Abu Dhabi
A full CGI launch film opening the IWORG event in Abu Dhabi.
Presidency of State Security
WDS 2024
An interactive journey representing state security innovation.
Big Blue Diamond
WDS 2026
One connected story across the booth, from a 3D main video to LED content and an interactive touchscreen.
Ministry of Education
Shaping Youth Innovation, Abu Dhabi
Stage and tower visuals, gamified activations and an AI powered experience built for a young audience.
ADNOC
ADIPEC 2024
An AI driven booth moving visitors from an AI powered presentation into a holographic digital avatar.
Cartier
Solitaire Mall 2024, Riyadh
An immersive VR trip inside two iconic stones from the Cartier collection, as luxurious as the brand itself.
ADNOC
Make It in the Emirates 2024
AI powered experiences with a conversational assistant handling real time interaction at the UAE's industrial summit.
Ministry of Education
Al Dhafra Festival 2025
Interactive zones and playful content inviting participation from visitors of all ages.
Experience
- Leading concept-to-delivery creative production for immersive experiences, exhibitions and national-scale initiatives.
- Directing multidisciplinary teams while shaping the creative vision, client strategy and production approach.
- Bridging storytelling, technology and execution from the first brief to opening day.
- Produced exhibition booths, activations and interactive experiences from creative handover to on-site delivery.
- Worked closely with clients, designers and vendors to turn ideas into buildable experiences under demanding timelines.
- Delivered exhibitions and activations experienced by thousands of visitors.
- Developed creative pitches and produced luxury brand events from concept through live execution.
- Coordinated suppliers, venues and production teams to deliver seamless event experiences.
- Managed production logistics, equipment and location coordination across a scripted series.
- Supported the crew on set, ensuring production stayed organized and on schedule.
Skills
Creative
- Concept development
- Creative direction
- Narrative & scriptwriting
- Pitch & proposal
- Moodboarding
Production
- End-to-end management
- On-set direction
- Vendor & budget oversight
- Risk management
Leadership
- Cross-functional teams
- Client strategy
- Stakeholder communication
AI
- Claude
- Midjourney
- Adobe Firefly
- ElevenLabs
- Freepik AI
Behind the work
Strongest where creative strategy meets hands-on follow-through.
Based in Dubai, delivering across the GCC, Europe and Asia. Interior design background, film-making heart, and a habit of staying ahead of the curve.
LANGUAGESArabic · English · Russian
OFF SETPhotography · Styling · Film making
EDUCATIONB. Interior Design, IUST 2021
